Weary Centurion@weary_centurion$ODD The latest update for Il Makiage Meta Ads shows levels not seen since the start of the year @AuditTheHerd has provided a very reasonable base case here for 2027 which is well worth a read I think they will exceed those numbers, but it’s always wise to keep expectations
Audit The Herd@AuditTheHerdHow $ODD gets to a roughly $1 billion run rate next year if Q3 is flat and Il Makiage starts to turn. Assume Q3 comes in flat year over year, versus the guided 5 percent decline. That is about a $7 million beat versus the guide, and the mix is the most important part for me.
